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In the NY Times Magazine, Jon Gertner looks at the new portable people meter (P.P.M.) technology developed by Arbitron and what effect it might have on the way media content is valued in the article Our Ratings, Ourselves.
The world of media, as we know it, is heading towards chaos.
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» Portable People Meters: Closing the Loop, or Hawthorne Effect? from Splintered Channels
In Sunday's New York Times Magazine, Jon Gertner had an interesting piece on an industry in turmoil. The writing on the wall suggests that recent trends in the media landscape have sent mainstream advertising and marketing scrambling to develop new [Read More]
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