New Belgium Brewery launched their first television ads recently. The are simply wonderful. The ads feature a guy, who the company recruited from in front of a local bike shop, riding a cruiser bike, enjoying the ride. I especially like the "Out For a Spin" ad. Check out the rest of their ads here.
These ads with the tagline, "Follow Your Folly," represent a shift that's happening in our culture. It's a shift away from focusing on accomplishments to, instead, enjoying experiences.
After watching the ads, I wanted to grab a beer, kick back and enjoy watching the clouds go by.