Pravda Surf's Valentin Shmidov is giving customers the space and tools to create their own surf boards. What would happen if you gave your customers the tools to create their own products?
Remember the old saying, Give a person a fish and they will eat or a day, teach them to fish and they will eat for a lifetime?
Maybe the saying should go: Sell a person a product and they will be a customer for a day, help them create their own products and they will be a customer for life.
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