In an interesting twist, Agency.com has used the power of social media via YouTube to pitch for Subway. The agency made a video focused on creating the pitch has received 20,000 views in 4 days.
While there's a healthy dialogue going on at Experience Curve whether or not using open source marketing platforms, such as YouTube, is appropriate for a pitch, you've got to hand it to Agency.com for not only talking the talk but walking the walk when it comes to marketing in the age of social media.
Is it a good or bad thing to be so open for a pitch? My sense is that it's, in a world where information flows freely, it is the wave of the future. The only way to judge the video is whether or not Agency.com wins the business. If nothing else this has been a hell of a PR coup for Agency.com.
What do you think?
you're a smart man.
Posted by: i think... | August 04, 2006 at 12:02 AM
OK, so this guy "Gets It"!!!
http://www.youtube.com/watch?v=lkFitDdRzVU
mmm,hmmm tasty!
Posted by: crashbanger13 | August 04, 2006 at 08:23 AM
Thanks for the link! I really liked the riff.
Posted by: John | August 04, 2006 at 01:22 PM
hard-sell in virals doesn't work and is seen as spam. respect for an effort to win new grounds, thumbs down on creative content of the video. i can't understand: why bother to make the video viral (go public) if there is nothing in it for the public itself.
It is only of interest for the agency.com and the client Subway.
Still, the experiment was worthwhile.
(learning from mistakes that is)
Posted by: xgeronimo | August 05, 2006 at 04:03 AM