In another example of the power of the customers voice in the creation of products and marketing Business 2.0 names You, The Consumer number 1 on the list of The 50 People Who Matter Now.
Here's what Business 2.0 says:
"Why You Matter: They’ve long said the customer is always right. But they never really meant it. Now they have no choice. You — or rather, the collaborative intelligence of tens of millions of people, the networked you — continually create and filter new forms of content, anointing the useful, the relevant, and the amusing and rejecting the rest. You do it on websites like Amazon, Flickr, and YouTube, via podcasts and SMS polling, and on millions of self-published blogs. In every case, you’ve become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience. But the You Revolution goes well beyond user-generated content. Companies as diverse as Delta Air Lines and T-Mobile are turning to you to create their ad slogans. Procter & Gamble and Lego are incorporating your ideas into new products. You constructed open-source and are its customer and its caretaker. None of this should be a surprise, since it was you — your crazy passions and hobbies and obsessions — that built out the Web in the first place. And somewhere out there, you’re building Web 3.0. We don’t yet know what that is, but one thing’s for sure: It will matter."
Welcome to the new world to collaborative intelligence. How are you letting your customers co-create with you?
"How are you letting your customers co-create with you?" --
John, exactly that is what I am looking at. I found that with a rise in co-creation across the board, there are different levels of co-creation and how businesses allow their consumers to become involved. The "VIP principle" looks at the involvement levels in terms of Value-add, Items, and Processes. The latter is still the least populated, not least because it requires most flexibility from businesses.
Posted by: Lev | August 01, 2006 at 04:00 PM