Adidas has joined the growing number of brands (American Apparel, Amazon and Toyota) to build store on Second Life. Ilya Vedrashko writes:
Adidas's store is focused on a campaign for a single product (a3 "bouncy" Microride shoe) and the shoes' positioning is demonstrated not only visually but also interactively (the sneakers are equipped with a jump script, and the store has a "testing area" trampoline").
What's your virtual marketing strategy?
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