How Does it Play in Peoria?

In the early days of TV advertising the question was always, "How will it play in Peoria?" Today the question is "How will it play on YouTube?"

Karl Long points to an article in the New York Times talks about this in a piece called Commercials Find New Life on Web:

Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. By making their commercials available, advertisers hope to replicate, if on a much smaller scale, the online success that Anheuser-Busch had with its commercials from this year’s Super Bowl.

“The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president for brand advertising and promotion for DHL. “Everybody just wants to see what’s happening. The more entertaining and creative your spots are, the more people want to engage with them.”

There are many good examples of leveraging your brand online, including Smirnoff and American Express, and now Harley-Davidson with their "Live By It." Check it out above.

How does your ad play on YouTube?