Nokia's Fun on YouTube

October 13, 2006

Nokia's Fun on YouTube

David Weinberger points to this Nokia video as an example of entertainment instead of push marketing. It truly is about a conversation and such videos can be a great starting point for a brand.

Posted on October 13, 2006 in Co-Creation | Permalink

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Comments

Hi John, I think this is a great example of a brand bringing something to the social media "party". The question is can they keep the conversation going now they are there?

Posted by: Nigel Hollis | October 23, 2006 at 01:04 PM

Nigel -

That is a good question. To keep the dialogue going it means constantly reinventing themselves.

Posted by: John | October 26, 2006 at 02:43 PM

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