Simple Insights

The best advertising is always based on the simplest of insights. CP+B's "Safe Happens" ads for Volkswagen is a great example. We've all been driving, in a conversation with a friend, when we almost get in a wreck. These ads make you feel the situation

Cadillac has been running an ad that evoked deep emotions for their DTS, lately. I've never perceived myself as a Cadillac customer but the new "Gentleman" ads remind me of my grandfather who not only was a real gentleman but loved his Cadillac. Maybe, as I grow older, being a gentleman has turned into something I aspire to be. Cadillac has tapped into this simple insight to produce a fantastic ad.