Although Timberland announced their "Nutritional Label" at the beginning of the year, I just ran across an ad with the label and was intrigued.
Timberland's plan is to place a “nutritional label” on each shoe box that will educate consumers about the product they are purchasing, including where it was manufactured, how it was produced, and its effect on the environment and the community.
One of the things I really like about Timberland's idea is that it takes something that we are all familiar with, the nutritional label on food, and changes the context of it. Wouldn't it be wonderful if everything we bought had such a label that could help us, as consumers, understand what impact our purchases have on the world.
Will this label effort help evolve the sustainability conversation in a way that makes it more relevant to consumers?