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Check out Chip and Dan Heath's interview on NPR's Morning Edition. The Brother's Heath outline the six timeless reasons of what makes an idea sticky from their new book, Made to Stick: Simplicity, Unexpectedness, Concreteness, Credibility, Emotional and Stories.
These six principles of making things stick seem to apply well to marketing yet, in this crowded marketplace it is very hard to stay consistent in applying them.
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