Seth always gets to the heart of the matter.
“What ad agencies ought to do, in my opinion, is not focus on selling ads anymore. And instead, focus on getting in deeper within the clients, and help the clients make products that people want to talk about.”
“The problem is that ad agencies have defined themselves as the people who take the mediocre products and add interesting ads to them, and washed their hands and say, we can’t do anything about what the factory brings us. And my answer is, of course you can, and the clients actually want you to, you’re just not working hard enough to get that piece of business.”
“Style and fashion spread through the ad agency business really fast. But they’re very bad at changing what they do for a living, they’re very bad at any form of new media, they’re bad at pushing clients to really dramatically, fundamentally reinvent themselves. What they’re very good at is adopting a new slogan or a new look or a new image. That’s deckchair re-arranging.”
“The way to get promoted in an ad agency is to get a new client who spends lots of money on television. Well, if that’s the way you get promoted, what do you think people are going to do all day?”