Penelope Green penned a wonderful article in The New York Times last week entitled, Romancing the Flat Pack: Ikea, Repurposed investigating a global tribe of people that are using Ikea as a platform for creating their own furniture. She mentions Mei Mei Yap how writes the blog, Ikeahacker.blogspot.com, which is a great place to check out this community.
In an effort to make things there own, people want to have access to their favorite brand’s building blocks. As I’ve mentioned before, this trend of User Generated Products or Brand Hacking is only sure to gain momentum. Are you ready? How can people access your building blocks?