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While Motrin did respond to the conversation on Twitter, they could have offered a real, human response.
As usual, Seth Godin has some good thoughts about it.
Posted on November 17, 2008 in Ideas | Permalink
What wasn't authentic about that coatvrsneion, Yvonne?1) Babywearing is now the thing to do. Well, yeah how much has it grown in popularity vs 10, 20, 30 years ago? Check.2) It's supposed to be better, but the jury's still out. Well, yeah you can't seriously think all mainstream moms are totally sold on it, do you? They perceive quite well that their mothers used strollers and that they didn't grow up to be serial killers.3) It can hurt. Well, duh. That's a truth. It's an inconvenient truth to those who want to spread the babywearing gospel, but it's truth.4) There is some bizarre perception that the marketers of Motrin aren't real mothers. Of course they are. There are plenty of mothers working as brand managers, brand assistants, etc. on the business. Mommybloggers don't seem to get that, because they only perceive moms as women like themselves, who don't participate in the work force.The coatvrsneion was plenty authentic. It just pissed off a small but vocal crowd who doesn't want women to hear about the downsides of babywearing, and thinks that Motrin should be promoting babywearing, instead of merely mentioning it as a cause of pain that their product can relieve. That's all.-November 23, 2008 at 10:39 am
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