Like many others in the marketing world, I've been interested in Twitter lately. I'm trying to figure out if it matters. Sure, it's great to engage in stimulating conversations. Likewise, I've found that it's been a great tool while writing BakedIn. I can post a quick question and get some great responses in a matter of minutes instead of a few hours.
This week I taught three different marketing classes at the University of Colorado. I was talking about how CP+B was trying to figure out social media and its marketing implications, like everyone else. I asked the students who used Twitter. Shockingly, only 1 in 70. Not only that, only 1/3 of them had even heard of Twitter.
So, are we just talking to ourselves or early adopters, ahead of the curve?
Update: I just got a note from a journalism professor at CU. She said her classes are all using Twitter as a tool. Interesting. Maybe Journalism students are a further along the curve than business students.
Love to hear your thoughts.