It's great to be reminded that storytelling is the business we're all in, no matter if we're making products or ads. (via @campfiresteve)
« Baked In Live Q&A | Main | What's Crowdsourcing Have to Do with It? »
October 12, 2009
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451e58769e20120a5dc80de970b
Listed below are links to weblogs that reference The Power of Storytelling:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
John's Books
Upcoming Speaking Events
Categories
- Advertising
- Authenticity
- Books
- Branding
- Co-Creation
- Community
- Consumer Generated Content (CGC)
- Crowdsourcing
- Culture
- customer service
- Design
- Digital
- Ethics
- Film
- Fun
- Gadgets
- Ideas
- Innovation
- Insight
- Inspiration
- Making Meaning
- Market Research
- Media
- Planning
- Spark
- Storytelling
- Sustainability
- TED
- The Brain
- Theory
- Trends
- Viral Marketing
Blogs I Like
- A Penny For...
- Ad Pulp
- Andrew Lark
- BBH Labs
- Bob Sutton
- Brad Feld
- Brand Autopsy
- BrandShift
- Chroma
- Clay Shirky
- Core77 / industrial design magazine + resource / home
- Crowdsourcing
- Customer Evangelists
- David St. Lawrence
- Edward Boches
- Evelyn Rodriguez
- Faris Yacob
- gapingvoid
- HBS Working Knowledge: Marketing
- Jake McKee
- johnnie moore
- Metacool
- Open Peer-to-Peer Design
- Rob Walker
- russell davies
- seth godin
- tom peters
- TreeHugger
- What's Your Brand Mantra?
Recent Posts
September 2010
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 |
Great creative concept, but it would have been good to have the YouTube URL as well.
Your provider doesn't seem to have the hosting bandwidth for a smooth viewing experience; the video stalled a number of times, marring the effect.
Incidentally, here's a French commercial from 1992 that tells a story equally well:
http://www.culturepub.fr/videos/rubber-cement-colle-les-nonnes.html
Posted by: David Graham | October 12, 2009 at 11:15 PM
thanks for the head up, david.
Posted by: John Winsor | October 13, 2009 at 11:27 AM
Beeing a TV scrennwriter myself all I can say is that it never occured to me... But I'll keep it in mind for the next time I'm in trouble! :-) Great ad, great ideia, and is also great to see that a TV channel knows exactly where the success formula is: Writting great ideas!
Posted by: Miguel Lacerda | November 06, 2009 at 09:26 AM