The news is out. Another adventure begins. I love the start of a new adventure. So much anticipation. So much excitement. It always comes down to the team. Standing at the beginning of this adventure, Victors & Spoils, is especially exciting with the amazing team that’s come together. My partners Evan Fry, Claudia Batten, Scott Beck, Chris Marks, Dana Vallely and you (That’s right, you. More on this later.) comprise a crew that I’ve always dreamed about having on a big adventure.
Victors & Spoils is the world’s first creative (ad) agency built on crowdsourcing principles. Our goal is to provide businesses with creative solutions to their marketing, advertising and product-design problems, by engaging the world’s most talented creatives.
Brands need an alternative to current ad agencies and crowdsourcing platforms. One that offers the strategic direction, engagement and relationship management that agencies deliver today but one that also delivers engagement, connectivity, creativity, and ROI that crowdsourcing platforms have the potential to deliver.
It’s time for a new agency model. One built to address some of the biggest forces changing the face of business today. Radical transparency, the consumer’s demand to be more involved and a growing cost consciousness regarding clients’ budgets have all made crowdsourcing especially timely for today’s marketers. However, the crowdsourcing paradigm is a bit unruly for most clients. The number of possible solutions created and the effort to keep things on strategy for a brand can be overwhelming.
At the core of Victors & Spoils is our creative department. It’s not a typical creative department made up of art directors and copywriters but one in which everyone from art directors and copywriters to strategists and producers come together to solve a brand’s strategic problems. Our creative department is a global digital community where anyone who wants to participate can. People will not only be rewarded by the solutions they develop both individually and as a group but also for participating in the community, itself, and helping others develop their skills and talent. In an effort to guide this participation, members of the creative department will earn a reputation ranking that will help determine a share of the revenue from each project.
As on any journey, things will change and develop new paths. I’ve been blown away already by how fast things are moving and the amazing excitement that clients have expressed. This is going to be a wild ride.
We look forward to figuring this new paradigm out with you.