It looks like you’ve been busy. We noticed that your relationship ended with Carmichael Lynch after 31 years. Sounds tough. We also heard that you’re not going to put the account up for review. Sounds smart. AOR relationships tend to be expensive and can lack the kind of flexibility that it takes to succeed in today’s rapidly changing culture.
Anyway, it all got us thinking. We love the Harley-Davidson brand (just like most everyone). And we’ve talked to a bunch of our creatives and strategists (I dare say some of the best in the world) in our 1,800-strong creative department, and H-D was also at the top of the list of the brands they most loved. So, instead of going through the typical steps of credential decks and pitches, we thought we’d try something different.
We’re getting to work.
Just yesterday, the Victors & Spoils team did some quick strategic research pulled from public sources and went ahead and wrote a very open brief. Today, we launched it on our simple work-creation platform called The Squirrel Fight ( http://thesquirrelfight.com ). And right now, creatives and strategists from all over the world are working against your brief.
It’s really fun. And we imagine we’ll be getting in hundreds of great ideas in the next three weeks or so. As we start shaping up some of the ideas, we’d love to show them to you and your team. For every idea you want to buy and produce, we’d propose that you simply pay the V&S creative behind the idea a flat fee of $5,000. (We’re confident enough that our creative process will yield great work that we’ve decided to award $5,000 of our own money to the best idea.)
We hope you’ll give us a call. We’d love to show you what our model can do.