Some might read the title and think, “What the hell is Winsor talking about?” I know. I’ve been seen as bit of an nonconformist in the last year or so. I accept that.
It’s true: I love this industry of ours. Sure, it’s full of big egos, petty jealousy, calcified old-schoolers, young misfits, angry despots, fervent critics, misguided bomb throwers, and many other fringe elements. But that’s what makes it great. People are trying to protect business models, others are trying to launch new ones, and clients are looking for help understanding the rapidly changing environment. The culture is changing so damn fast.
I got a chance to hang with some amazing folks at SXSW: Kat Egan, Heidi Hackemer, Conrad Lisco, Brandon Berger, Lars Bastholm, Gavin Becker, Edward Boches, Bud Cadell, Stuart Foster, Ricky Engelberg, Maria Eriksson, Mel Exon, Mike Geiger, Alastair Green, Matt Howell, Len Kendall, Lauren Crampsie, Steve Bendt, Brian Morrissey, Sloane Occhiuto, Patricia McDonald, Colleen DeCourcey, Eugene Chung, David Cameron, Sandep Rahi, Alessandra Lariu, Tim Malbon, Ty Montague, Richard Shatzberger, Bastian Unterberg, Shaun Abramson, Saneel Radia, Michael Tabtabia, Rosie Siman, Shane Steele, Matt Van Hoven, Seth Weisfeld and Faris Yakob, to name a just a few.
These are the folks that represent the future of advertising. They’re creative, bold, honest, collaborative and passionate. They understand the old and welcome the new. I’m humbled every time I get to hang with these guys.
While some say advertising is dead, I say long live advertising. Five years from now the industry might not look the same, but with the energy embodied in this crew it will be alive and kicking.