Collaboration is the Key to Innovation

I continue to be surprised by the lack of ad industry innovation. Maybe it’s because of history, when Mad Men ruled our world and the media landscape was pretty simple, create some nice print with a little TV thrown in. Or, it’s because of the way we’re compensated, not only as individuals but from our clients, as well. The current model is broken and is threatened to go the way of the Dodo bird, like manyother industries before us.

Collaboration is key. Not just with clients but with other agencies, as well.

A few weeks ago I got a call from a friend, Frank Striefler, the Chief Strategy Officer at DW+H with an intriguing idea. He asked if we could help rebrand their agency.

It was intriguing to us. Frank and I have talked for years about the idea thatcollaboration is the new competitive advantage. As Frank told me, “We believe an idea can come from anywhere so lets open the agency rebranding exercise not only to all DW+H employees but to the entire world with V&S. We subscribe to the premise of the crowd being smarter than the smartest person in the room.”

I truly believe that creating a world where collaboration gets us further than conventional competitive thinking as a philosophy is the future. In an effort to make our industry abetter place for clients and agencies we must learn to collaborate.

This project with DW+H is a good signal that the future is bright. We’d love for you to jump in and participate. 

We look forward to collaborating with Lucas Donat, Amir Haque, Frank, the whole DW+H crew and, of course, you.

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