John Winsor writes about real challenges leaders face.

From navigating AI without losing their organizational identity to transforming disruption into tangible advantage, each piece provides actionable, relatable strategies proven to help leaders and their teams thrive. John’s work appears regularly in Harvard Business Review and Forbes.

John wrote the book on the future of work and talent, taking us on a journey through the rise, challenges, and opportunities of a digital workforce and the simple steps your organization can take to upgrade its talent future. He now writes about the rise of AI and its adoption.

Articles, Press & Works

John is a prolific author who regularly contributes to national publications on issues related to the future of work and organizational transformation.

Harvard Business School

Harvard Business School

Forbes

Harvard Business Review

Harvard Business School

Adweek

Strategy and Leadership

Harvard Business Review

Leadership Lessons from the Edge

Leadership lessons come alive when they're tested. John’s adventures—climbing mountains, surfing, and exploring uncharted territories—aren't just hobbies; they're living metaphors for overcoming real-world business challenges. Experience the stories that inform how John helps leaders navigate complexity.

Books

Open Talent

By John Winsor & Jin H. Paik

Simple steps your organization can take to upgrade its talent future in the age of AI.

Spark

By John Winsor

How to be more innovative through co-creation.

Baked In

By John Winsor & Alex Bogusky

Creating products and businesses that market themselves.

Beyond the Brand

By John Winsor

Why engaging the right customers is essential to winning in business.

Flipped

By John Winsor

How bottom-up co-creation is replacing top-down innovation.